Local Connect: Merchants and Users

@ Daum (now Kakao), a technology company in Korea | UX Lab

Lead Researcher in a Team of Four / Focus Group Interview + Online Survey

Daum_MapExploring the Needs of Merchants and Users Regarding Local Search and Decision Making

Through focus group interviews and online surveys, this study identified the varied needs of merchants for business listing pages on Daum Place/Map (now Kakao Map) and the decision making process of users/customers for visiting places (e.g., restaurants, coffee shops). This research provided a range of insights for redesigning merchants’ business listing pages and local search results pages on “Daum.net” to meet user needs.