Online Shopping Search UX

@ Daum (now Kakao), a technology company in Korea | UX Lab

Primary Researcher / Usability Testing + Semi-structured Interview


Examinations of users’ online shopping search behaviors on major Korean web portals (Daum and Naver)

As the primary researcher, I conducted usability testing and semi-structured interviews to understand users’ online shopping search behaviors, contexts, thought processes, and the rationale for their behaviors.

This study identified a range of UX issues and unmet needs regarding users’ shopping search process and provided actionable insights into enhancing the design of Daum’s shopping search (now Kakao “ShoppingHow”) interfaces. For example, these insights include providing more context-specific filtering options to help users more effectively narrow down their product search results: