@ University of North Carolina at Chapel Hill | School of Information and Library Science
Efficient Product Search Tools for Online Consumers with Little Product Knowledge: Clustering Versus Faceted Search
In this research, which led to my Master’s paper at UNC-Chapel Hill, I designed and conducted an experimental usability study by comparing three different shopping search interfaces (different types of facets/filters).
In addition to the types of shopping search interfaces, I recruited participants who have different backgrounds related with specific product items and explored the relationships between people’s domain knowledge (product knowledge) and their User Experience in searching for specific products. Major findings included that the shopping search interfaces with the most specific types of facets (filters) provided the most efficient shopping search experience to users with little product knowledge.
CHIYOUNG OH 